Handy wallet cards to help make healthy choices

Published on 12 October 2015

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Healthy Together Mildura and Fishers IGA are working with the LiveLighter campaign to help make the nutrition panels on food labels a whole lot easier to read and understand.

Over 13,000 LiveLighter ‘How to read food labels’ wallet cards will be distributed through the Mildura, Merbein, Irymple and Red Cliffs Fishers stores during October to help shoppers compare packaged foods and make healthier choices while shopping.

Healthy Together Mildura is a supporter of the LiveLighter campaign and Mildura Rural City Council’s Community Wellbeing and Services Portfolio Councillor Sharyon Peart is urging all locals to take advantage of the free resources such as the wallet cards.

“We’re excited about the LiveLighter campaign because it does more than just try to motivate people to lose weight. It also explains why they need to take action and provides useful tips and tools, such as the online meal and activity planner and these great ‘How to read food labels’ wallet cards, to help them make changes.

“It is wonderful to have local business like Fishers IGA support this initiative and support the health of our community.  I really commend Alan Fisher and his team on taking the initiative and supporting this project.”

The LiveLighter campaign, coordinated by Cancer Council Victoria and the Heart Foundation with funding from the Victorian State Government, aims to educate Victorians about the risks associated with being overweight or obese and helps them make simple, lasting changes to their lifestyles. Food labels can be very confusing  and often people don’t have time to spend trying to work out what they mean and how to use them.

Fishers IGA Supermarkets Managing Director, Alan Fisher said the campaign was worthwhile and worthy of support.

“We were approached by Healthy Together Mildura to see what we can do to assist people make better choices. As a place where people buy food, our supermarkets are a fantastic place to distribute these simple and easy to understand, nutrition label wallet cards. We want to be a part of the solution and help people to eat better and live better, longer healthier lives.”

The LiveLighter campaign is part of a major preventive health movement currently underway in Mildura as part of Healthy Together Victoria, which places opportunities for better health at the centre of our everyday lives.

The ‘How to read food labels’ wallet cards will be distributed while stocks last. For more information visit www.healthytogethermildura.com.au/livelighter

Healthy Together Mildura is funded by the Victorian Government and is a partnership between Mildura Rural City Council and Sunraysia Community Health Services.


Media enquiries Angela Umback p) (03) 5018 8689 e) angela.umback@mildura.vic.gov.au

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