Event Funding & Support

Mildura Rural City Council is committed to supporting events, which provide an opportunity to grow the visitor economy for the Mildura region. We are looking for events which encourage the engagement with local businesses to deliver the event, stimulate the local economy and provide an opportunity for locals to engage and participate in the community.

For more information or to discuss your application please contact us on 03 5018 8100 or email events@mildura.vic.gov.au.

Annual Event Funding & Support Grant Round

Mildura Rural City Council is committed to supporting events within the municipality and recognises the value of events to both the economy and community.
 
Our aim is to be known as a vibrant event destination, famous for events that celebrate our iconic locations on Murray River and vivid ancient landscapes, captivating visitor imaginations.
 

Our Annual Event Funding and Support Grants support events and help to position our region as a major event destination with a year round calendar of events. The grants include categories for hallmark, major and community events.

The February 2026 Grant round is currently closed and will reopen in February 2027. 

Please call the Events Team on 03 5018 8100 to discuss your event.

Event Funding & Support Guidelines(PDF, 585KB)

Events Funding & Support Policy(PDF, 456KB)

Answering the Application Questions(PDF, 579KB)

MRCC Auspicing Fact Sheet(PDF, 1MB)

 

Hallmark Events (Tier 1)

May be supported where the event drives overnight visitor expenditure, showcases Mildura, creates a vibrant and sustainable event and encourage community connectedness and pride through participation.

Economic Benefit  Funding amount  Application round
>$3M with
minimum
10,000 unique
visitors to
the region
 $300,000 Open all year.
$2-$2.99M  $37,501- $50,000 Annual Funding Round open February.
Multi-year agreements available subject to conditions as outlined below.
 $1.51 - $1.99M  $25,001- $37,500
 $1-$1.5M  $20,001- $25,000

 

Major Events (Tier 2)

May be supported where the event is established and drives overnight visitor expenditure, showcases Mildura, creates a vibrant and sustainable event and encourage community connectedness and pride through participation.

Economic Benefit Funding amount Application round
$0.76-$1M $15,001- $20,000  

Annual Funding Round open February.

Multi-year agreements available subject to conditions as outlined below.

$0.51 - $0.75M $10,001- $15,000
$0.25 - $0.5M $7,501 - $10,000
$0.15 - $0.249M $5,001 - $7,500

 

Community Events (Tier 3)

Events that generate marketing and media opportunities that builds the profile of the Mildura region and/or attract over 1000 people and are targeted primarily at a local audience but also attract visitation from outside the region.

Funding amount Application round
$3,500- $5,000

Annual Funding Round open February. 

 

Community Events (Event Support Grant)

For small events attracting less than 1000 people, a non-competitive grant Is available. The event contributes to making Mildura a great place to live; creates a sense of community by bringing people together; and delivers important messages, information and knowledge.

Funding amount Application round
$2,500

Annual Funding Round open February.

For detailed information regarding funding, please refer to the Event Funding and Support Policy document above.

Business Event Funding

MRCC Auspicing Fact Sheet(PDF, 1MB)

Business Events and Conferences

Business events, including meetings, incentive trips and conferences which provide an opportunity to grow the visitor economy for the Mildura region. The event encourages the engagement with local businesses to deliver the event and stimulate the local economy. There are opportunities for delegates to experience Mildura's highlights and encourages friends and family to accompany on the trip or return in the future.

Funding open all year. 
Multi-year agreements available, subject to successful delivery of agreed outcomes.

Assessment Criteria:

  • Attracts overnight visitation to the Mildura Region
  • Supports local businesses and stimulates local economy
  • Creates opportunities to market Mildura as a tourist destination
Economic Benefit Funding amount
 >$0.76M  $20,000
 >$0.51 - $0.75M  $15,000
 >$0.25 - $0.5M  $10,000
 >$0.15 - $0.249M  $7,500
 >$0.1 - $0.149M  $5,000
 >$0.05 - $0.1M  $2,500

For detailed information regarding funding, please refer to the Event Funding and Support Policy document above.

Civic Event Grant Round

The annual Civic Event Grant Round supports local community groups to deliver Christmas Carols and Australia Day events.
Applications for 2026 Carols & 2027 Australia Day events will open in September 2026.

Civic Events

Support for community led Australia Day & Christmas Carols events to enhance community spirit and encourage participation across the community.

 Economic Benefit  Funding amount Application Round
N/A  As outlined in appendix A Annual Funding Round open September

For detailed information regarding funding, please refer to the Event Funding and Support Policy document in the Annual Event Funding and Support Grant accordion above.