City Profile

Mildura Rural City Council Area MapSituated in north west Victoria, Mildura Rural City covers almost ten per cent of the State. The region’s landscape includes unique Mallee vegetation, broad acre grain properties, intensive horticultural farms and vibrant towns. The beautiful Murray River winds its way through much of the municipality and is a focal point for visitors and about 53,000 people who call the region home.

Mildura Rural City acknowledges that it is situated on and incorporates the traditional lands of the Latji Latji and Barkindji people, who have been custodians of this land for thousands of years.  Accordingly, Council pays its respect to the traditional owners and Elders past and present.

Mildura Development Corporation maintains and distributes a range of statistical information and demographic data about Mildura Rural City. This includes details collected by the Australian Bureau of Statistics, Council and external agencies on population, growth, households as well as social and economic data.

Our region at a glance*

  • Estimated resident population: 55,937
  • Mildura population: 32,738
  • Indigenous population: 2,070
  • Land area: 22,330 km2
  • Level above sea level: 50m
  • Climate: Dry summers and mild winters
  • Key industries: Dryland farming, irrigated horticulture (table grapes, wine grapes, dried grapes, citrus and vegetables), tourism, food and beverage manufacturing, transport and logistics, retail, health and community services
  • Emerging industries: Renewable energy generation, aquaculture, mineral sands mining and recycling

*figures based on 2020 Australian Bureau of Statistics data

Our Council

Council is made up of nine publicly elected Councillors who each serve four year terms. The day-to-day operations of the organisation are led by the Chief Executive Officer, who is appointed by Council. 

Mildura Rural City Council plays an important role in helping shape the future of the region and enhancing community wellbeing. We deliver more than 100 different services to residents across our municipality. In addition to the three main customer service centres, our workforce and services are spread across the municipality which include worksites and public access points such as Libraries, Depots, Landfills, Child Care and Maternal and Child Health Centres, and Swimming Pools. 

Our Values

Respect - We will be respectful towards others and value differences.

Honesty - We will be ethical and open.

Integrity - We will be reliable and trustworthy in all that we do.

Transparency - We will be objective and fair in our communications and decisions.

Accountability - We will be consistent and responsible for our actions.

Our Principles

Leadership - By providing clear direction through strategies and plans Council will achieve agreed outcomes for our community. 

Customers - Council is here to provide services to the whole municipality and therefore our community should have a say in what we do and how we do it. 

Systems Thinking - Council recognises that achieving excellent outcomes for our community is done through all parts of the organisation working together effectively and with other levels of government and the wider community. 

People - By involving and developing people, Council enhances commitment, performance and working relationships to improve organisational outcomes. 

Continuous Improvement - To remain relevant and capable of producing excellent results our organisation needs to continually learn and adapt. 

Information & Knowledge - Council will make the best quality decisions when effort is spent to collect and present all objective relevant data and information. 

Variation - By addressing the underlying factors that cause our processes to deliver inconsistent or unpredictable outcomes (variation) Council’s customers will receive the highest standard of service. 

Corporate & Social Responsibility - Council will manage its operations to comply with law and ethical standards and to produce an overall positive impact on our community.

Sustainable Results - To deliver sustainable results Council must have a culture that promotes accountability through all levels of the organisation.